Distribution Research-Women's Health

Women's Health has been able to reach a wide audience through displaying their magazines in checkout lines, in bookstores, in hair salons, and by attending events that are relative to their produced content. Since it is published ten times a year, with two of those publications being a double month issue, Women's Health can be circulated to a wide audience. Also, Women's Health utilizes a social media account, digital print, and an app in order to reach an age range that may differ from that of their usual audience's. Posting condensed forms of content on Instagram intrigues onlookers, sueding them to click the link in their bio and reading more within their digital print; this tactic also increases the amount of clicks they receive on their site, too.

In addition, they have created an app for those who may not have a social media account, or may find navigating a website to take up an inadequate amount of time, so there is an app that still allows them to gain the content they wish to read for free! For anyone who has a phone, this gives them the opportunity to expand and increase their knowledge on anything health and wellness while still living on their life on the go.

As it is circulated, more are hearing about it and are becoming interested in the content that is contained. By being able to communicate to such a wide audience, this magazine is able to increase who they distribute to and how they distribute it. If I did this with my magazine, I would be able to reach a similar audience and get my magazine in the public eye in more public places. Distributing in this manner would ensure that more than one audience was made aware of my magazine, allowing me to establish a more diverse audience while still making a profit to enlarge the company.