Target Audience-Women's Health

Reaching a total audience of 37 million readers (18,782,000 total adults and 16,335,000 total women) in print, digital, and social media, Women's Health magazine has a demographic that consists of 63.6% with an education, 62.1% employed, 61.4% married, and 38.6% single, as well as a median HHI of $70,989, and an age range of 18-50, plus millennials.

From such an expansive, varying audience, this magazine is able to share all its information, plus some extra articles on their digital platforms. By utilizing this technique, the audience is drawn in to content that is visually appealing, ultimately expanding their audience.
For my magazine to be as successful, I need to produce content that applies to situations that a wide range of audiences experiences, as well as promote topics and ideas that are relevant in their current lifestyle. In order to present these magazines to the public audience that we are trying to reach, we have to hold events that are in support of our published content, have an appealing subscription deal, and work with companies that are compliant with us. As I continuously work to sell my magazine, it becomes clear that it needs to be physically appealing, as well as consistent with the theme.