Marketing Plan

In order to market my product successfully, I will collaborate with Jamie about having him post to his audience about how he is included in the newest issue of 'Sota Wellness. With his posts, more people will be informed about our magazine and will gain the understanding that this is a health and wellness magazine. Also, using social media will allow for his audience to easily share it with their audience, broadening up the range of those who see that there is a new magazine that includes all things health, wellness, fitness, and lifestyle.


If a print ad were used, not only would I be able to hang it up in public places and venues, but it would be published in magazines that share similar content to me. Utilizing print ads will show people that there is a new, aesthetically pleasing magazine out there, targeting young adults and those into perfecting their lifestyle for the better. Since people are receiving visual aids of 'Sota Wellness, they will most likely be intrigued enough to go and check out what it has to offer and if it includes anything that would prove to be useful or beneficial to them.


Additionally, utilizing internet ads will help to promote and market our magazine for the better because clicking on the hyperlink of the ad will lead the patron to our website. In order for this to be successful, the ad must be eye catching, but not over flamboyant; the ad must be strategically placed, but not in an area where it is blocking the content of the site it is placed on; also, the ad must include a sufficient amount of information that the audience it is portrayed to is intrigued, but not bored and already informed.
By using these techniques drawing in our audience will be a simple task that shares the content detailed in our printed issue and website (if an internet ad is clicked on).